Google Ads Report Breakdown

Average click-through rate: 6.30%

Your average click-through rate is calculated by dividing the total number of clicks by total number of impressions. The average click-through rate in Google Ads in 2023 is 6.11%.

Average Impressions rate: 39k

Across all industries, the median value of Google Ads impressions was 39.76K. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.

Average cost per click in 2023: $2.96

Cost-per-click (CPC) bidding means that you pay for each click on your ads

Average conversion rate in 2023: 7.26%

Google ads conversion rate is the number of conversions of your Google Ads but shown as a percentage.

Average cost per lead in 2023: $40.74

Click-through rate (CTR):

Your average click-through rate is calculated by dividing the total number of clicks by total number of impressions. The average click-through rate in 2023 is 6.11%. For many industries, an average click-through rate is between 4-6%. So a good or above-average click-through rate in Google Ads would be something like 7-9%.

How beneficial are Google Ads?

Google Ads is a highly effective lead generation tool that, when properly configured, can direct highly targeted leads to your website, opt-in form, or other online assets. With Google Ads, you can specifically target individuals who are actively searching for the products or services your business provides.

Average monthly phone calls:

On average, the client receives 5-10 phone calls from potential customers as a result of their Google Ads.

Search impression share:

Your impression share strictly for impressions generated through the Search Network.

Display lost impression share (budget):

The percentage of impressions you lost out on for the Display Network due to an insufficient budget (this is available at the campaign level only). If you see a spike in this number on a specific day, this can be due to updates made to your Ads, which can take 24 hours to update.

Device & Gender Breakdown:

The percentage of which your ad was viewed on different devices, and the Impressions/Clicks your ad received based on collected data on the gender of the users.

Cost-effectiveness of Google Ads

The Google Ads statistics so far show how it can boost your business. However, now let us look at the cost-effectiveness of Google Ads. Google AdWords allows users to select the budget and bid, which makes it a sustainable option for all types of businesses. The bidding amount is flexible and can be changed at any given time. Here are the Google Ads stats to help you know more about the cost-effectiveness of Google Ads.

On average, businesses invest around $9000-$10,000 on ads.

The average cost-per-click (CPC) for Google Ads is $1-$2.

The average cost-per-click for the Google search network is $1-$2.

There are several benefits of using Google Ads for your business:

Overall, Google Ads can significantly benefit your business by driving targeted traffic, increasing brand visibility, and delivering measurable results.

Increased visibility:

Google Ads allows your business to appear at the top of search engine results pages (SERPs), increasing your visibility to potential customers.

Targeted advertising:

Google Ads allows you to target specific keywords, demographics, locations, and interests, ensuring that your ads are shown to the right audience.

Cost-effective:

With Google Ads, you only pay when someone clicks on your ad (pay-per-click), making it a cost-effective advertising method. You can also set a budget and control your spending.

Remarketing opportunities:

Google Ads allows you to target users who have previously visited your website, increasing the chances of converting them into customers through remarketing campaigns.

Flexibility and customization:

Google Ads offers various ad formats, including text ads, display ads, video ads, and shopping ads, allowing you to choose the format that best suits your business goals.

Competitive advantage:

By utilizing Google Ads, you can outperform your competitors and gain a competitive advantage in the online marketplace.

Measurable results:

Google Ads provides detailed analytics and reporting, allowing you to track the performance of your ads, measure conversions, and make data-driven decisions to optimize your campaigns.

Quick results:

Unlike organic search engine optimization (SEO), which takes time to show results, Google Ads can generate immediate traffic and leads for your business.

Brand exposure:

Even if users don't click on your ads, they still see your business name and message, increasing brand awareness and exposure.

Integration with other Google services:

Google Ads seamlessly integrates with other Google services like Google Analytics, Google My Business, and YouTube, providing additional marketing opportunities and insights.

Google Ads

Google Ads Revenue Statistics

Now let us have a look at Google Ads statistics. More than 80% of Google’s revenue generation is from advertisements. In the coming years, the expectations are that ads revenue generation will increase sharply and reach new heights.

Google AdWords is the most extensive digital advertising service. (Statista)
96% of Google’s revenue comes from advertising. (Curvearro)
80% of companies use Google Ads for PPC. (Webfx)
The annual revenue of Google revealed that in the year 2021, Google’s ad revenue went up to $209.49 billion. (Statista)
As per industry experts, in 2022, Google’s ad revenue is expected to increase by 10.5% or more. (Oberlo)
It has been predicted that in 2023 Google’s ad revenue will further increase by 9.5%. (Oberlo)

Google Ads

Google Ads (PPC) Statistics for Boosting Business

Some vital Google Ads statistics you should know are as follows:

Compared to other search engineers, more people click on paid searches on Google. In Google, the rate is 63%. On Amazon, YouTube, and Bing, it is 15%, 9%, and 6%, respectively. (HubSpot)
On average, for every $1 invested in Google Ads, a person makes $2 in revenue. (HubSpot)
The average Google AdWords rate of conversion is around 3.75% per search and 1.77% for display. (HubSpot)
The purchase rate via ads is 50%. (Webfx)
Brand awareness increases by 80% due to ads. (Webfx)
More than 76% of the search engine market belongs to Google. (Webfx)
Google holds a 73% paid search market share. (Webfx)
More than 65% of small and medium-scale businesses opt for PPC campaigns. (Webfx)
46% of users click on the top three paid ads on Google. (Webfx)
Within 5 days, 35% of users buy the product they searched for. (Webfx)