Why It’s Time to Update Your Template Sizes
If you’re still designing your social media posts in the standard 1080 x 1080 square format, it’s time for a refresh. In 2025, the 4:5 ratio (1080 x 1350) has become the go-to size for maximizing visibility and engagement on platforms like Instagram. Here’s why updating your templates is essential—and how it can boost your reach and impact.
Why 1080 x 1350 (4:5) Is the New Standard
1. More Screen Real Estate
The 4:5 aspect ratio takes up more vertical space in a user’s feed compared to the traditional square. On mobile devices, where most social media is consumed, this means your content is more eye-catching and harder to scroll past.
Pro Tip: The taller size helps you stand out, especially on platforms like Instagram where visual impact is everything.
2. Optimized for Algorithms
Social media algorithms prioritize content that keeps users engaged, and larger visuals naturally grab more attention. Posts with the 4:5 format are more likely to get longer views, better engagement, and ultimately higher reach.
Fact: Studies show that 4:5 posts often receive more likes and comments than their square counterparts.
3. Platform Preferences Are Changing
Instagram, Pinterest, and even Facebook are favoring vertical content that’s better suited for mobile-first consumption. The 1080 x 1350 format aligns with these preferences, ensuring your posts don’t get cropped or overlooked.
Pro Tip: Avoid using the old square size for important content—it may not make the same impact.
How to Update Your Templates
1. Resize Your Existing Templates
Start by converting your current designs into the 1080 x 1350 format. Most design tools like Canva, Photoshop, and Figma make it easy to resize and adjust elements for the new dimensions.
Quick Tip: Keep the most critical text and graphics in the center to avoid cropping issues when displayed in the feed.
2. Test Your Designs
Not all content needs to switch to the 4:5 ratio immediately. Experiment with your top-performing posts and see how the taller format impacts engagement.
Pro Tip: Compare reach and interactions between 4:5 and square posts to confirm what works best for your audience.
3. Update Your Content Calendar
Plan your future posts with 1080 x 1350 dimensions in mind. Whether it’s static images, carousels, or Reels covers, staying consistent with the new format ensures your content looks polished and professional.
Why Sticking to 1080 x 1080 Could Hurt Your Strategy
The old square format isn’t inherently bad—it’s just less effective in a vertical, mobile-driven social media landscape. Sticking with it could mean:
Lost Engagement: Smaller posts may not grab attention as effectively.
Cropped Content: Key details might get cut off in certain feeds.
Missed Opportunities: Failing to adapt to trends can make your brand look outdated.
Make the Switch to Stay Ahead
Updating your template sizes might seem like a small change, but it has a big impact on how your content performs. The 4:5 ratio is perfectly suited to capture attention, improve engagement, and align with 2025 social media trends.
Ready to elevate your content? Resize your templates today—and watch your social media presence grow!